The wholesale fashion marketplace has seen rapid growth over the past few years, with digital transformation accelerating how boutique owners and retailers source inventory. Among the top contenders in this space is FashionGo, a well-known name for thousands of small and mid-sized U.S. retailers. But is FashionGo still the best option in 2025?
In this article, we compare FashionGo against some of its top competitors—Faire, LA Showroom, OrangeShine, and Tundra—to help you decide which platform aligns best with your retail goals.
Overview: The Rise of Online Wholesale Marketplaces
The traditional model of visiting physical trade shows or local distributors has shifted. Retailers now want:
- Digital convenience
- Real-time inventory tracking
- Trend forecasting tools
- Vendor accountability
- Easy shipping and return policies
Online marketplaces fill this demand. But not all platforms are built equally.
FashionGo: What Makes It Unique?
FashionGo is a U.S.-based B2B wholesale platform, operating since 2002. It connects buyers with thousands of vendors, primarily from Los Angeles, a major fashion manufacturing hub.
Core Features
- 1,400+ Verified Vendors
- No buyer subscription fees
- Products across apparel, beauty, and home décor
- Advanced filters and Style Match AI search
- Real-time stock availability
- Hosted virtual trade shows (FashionGo Week)
Top FashionGo Competitors in 2025
We’ll compare FashionGo to four major alternatives:
- Faire – Modern, curated, and highly popular in North America
- LA Showroom – Los Angeles-centric wholesale platform
- OrangeShine – Focused on fashion and technology integration
- Tundra – Offers zero commissions and direct supplier access
Comparison Criteria
To make this evaluation fair and helpful, let’s break it down across critical categories:
- Product Catalog & Vendor Network
- Pricing & Fee Structure
- Shipping & Fulfillment
- Return Policy
- Technology & Tools
- Customer Support
- Buyer/Vendor Experience
1. Product Catalog & Vendor Network
FashionGo
- Over 1,400 vendors (most U.S.-based)
- Strong in women’s apparel, plus-size, and accessories
- Limited focus on lifestyle brands or wellness
- Ideal for boutique-style fashion
Faire
- Thousands of brands across multiple verticals
- Heavy emphasis on home goods, gifts, and beauty
- Includes international suppliers
- Offers private label and handmade goods
LA Showroom
- Fashion-only platform
- Deep inventory in streetwear and clubwear
- Los Angeles-based manufacturers dominate
- Great for urban or youth-centric stores
OrangeShine
- Growing vendor network (700+)
- Broad fashion spectrum: maternity, kids, men’s, etc.
- Offers private-label services and packaging
Tundra
- Over 4,000 suppliers in varied categories
- Home décor and gourmet dominate
- Not fashion-first, but offers apparel and accessories
- Direct manufacturer relationships
Verdict:
- FashionGo leads in fashion variety
- Faire wins in diversity of product types
- Tundra is better suited for lifestyle-focused stores
2. Pricing & Fee Structure
FashionGo
- Free to join and browse
- No monthly or annual buyer fees
- Product prices start around $5
- MOQs vary by vendor
- Shipping costs are vendor-specific
Faire
- Net 60 payment terms (for eligible buyers)
- Free returns on first order from any brand
- Charges vendors a commission (up to 25%)
- Free for buyers, with occasional onboarding credits
LA Showroom
- Free registration, but limited access without approval
- Product prices start around $7–10
- Many vendors have strict MOQs
- Shipping billed per vendor
OrangeShine
- No registration fee
- Technology surcharge may apply (for some services)
- Vendors control prices and discounts
Tundra
- No markups or commissions
- Shipping is often free within the U.S.
- Direct wholesale pricing
- Paid plans for vendors (buyers shop free)
Verdict:
- Tundra offers the most transparent pricing
- FashionGo keeps costs low with no platform fee
- Faire has flexible payment terms, great for cash-strapped boutiques
3. Shipping & Fulfillment
FashionGo
- Shipping times range from 2 to 7 business days
- U.S.-based vendors offer faster domestic delivery
- Some offer combined shipping or promotions during events
Faire
- Offers fast shipping for popular brands
- Consolidated shipping available
- Local and international shipping policies vary
LA Showroom
- Longer delivery times for international buyers
- Vendors often located in LA garment district
- Most orders ship in 3–5 business days
OrangeShine
- Warehouses in California for faster fulfillment
- Dropshipping options available
- Direct-to-store delivery is standard
Tundra
- Many suppliers ship directly from warehouses
- Fastest for non-apparel categories
- Some fulfillment handled via third-party logistics
Verdict:
- FashionGo is reliable for U.S. fashion retailers
- OrangeShine is strong in logistics with better warehouse integration
- Faire gives options for consolidated deliveries
4. Return Policy
FashionGo
- Returns are vendor-specific
- Damaged item claims usually accepted within 3 days
- Buyer pays return shipping
Faire
- Industry-best free returns on first order
- Encourages brand sampling
- Net 60 terms reduce return pressure
LA Showroom
- Very strict return policies
- Most vendors only accept damaged/defective items
OrangeShine
- Return policy based on vendor terms
- Platform offers resolution support in case of disputes
Tundra
- Return terms depend on the brand
- Buyers encouraged to communicate directly with suppliers
Verdict:
- Faire is the most buyer-friendly for returns
- FashionGo offers moderate flexibility but not universal returns
5. Technology & User Tools
FashionGo
- AI Style Match for visual product discovery
- Buyer dashboard with order and vendor tracking
- Advanced filtering and product bookmarking
Faire
- Smart reordering tools
- Machine learning-driven product recommendations
- Mobile app and CRM integration
LA Showroom
- Traditional interface, few AI features
- Emphasis on visual catalogs
OrangeShine
- Offers vendor analytics and digital catalogs
- Less AI-driven, more about logistics and branding
Tundra
- Streamlined for direct ordering
- Fewer product discovery features
Verdict:
- FashionGo leads in AI product discovery for fashion
- Faire dominates with predictive tools and personalization
6. Customer Support
FashionGo
- Responsive ticket system
- Live chat during business hours
- Vendor communication handled internally
Faire
- 24/7 customer support via chat and email
- Dedicated success managers for large accounts
LA Showroom
- Limited customer service hours
- Most communication is vendor-driven
OrangeShine
- Offers dedicated buyer reps
- Resolution team for product disputes
Tundra
- Minimal support; contact handled by supplier
- Self-service dashboard and help center
Verdict:
- Faire offers best-in-class customer service
- FashionGo is well-rounded with internal tools for vendor communication
7. Buyer & Vendor Experience
FashionGo
- Large number of repeat buyers
- Consistent event promotion and seasonal rollouts
- Trusted platform for boutique retailers
Faire
- High satisfaction due to returns and payment flexibility
- Strong on community and education resources
LA Showroom
- Great for sellers wanting to showcase large collections
- Challenging interface for new buyers
OrangeShine
- Strong brand customization options
- Focus on tech-savvy vendors
Tundra
- Best for vendors wanting low commission
- Less ideal for buyers new to wholesale sourcing
U.S. Wholesale Price Comparison Table (2025)
| Platform | Avg. Apparel Cost | Shipping Fee | Return Policy | AI Tools | Vendor Count |
|---|---|---|---|---|---|
| FashionGo | $6–$30 | Varies by vendor | Vendor-specific | Yes | 1,400+ |
| Faire | $8–$40 | Often consolidated | Free first-order returns | Yes | 2,500+ |
| LA Showroom | $7–$35 | Vendor-specific | Strict | No | 1,200+ |
| OrangeShine | $5–$28 | Flat rates & promos | Vendor policy | Partial | 700+ |
| Tundra | $6–$35 | Often free (domestic) | Brand-specific | No | 4,000+ |
Which Platform Should You Choose?
Choose FashionGo if you:
- Run a U.S.-based fashion boutique
- Want consistent trends and real-time stock
- Prefer visual discovery (Style Match)
- Need regular events like FashionGo Week
Choose Faire if you:
- Sell in multiple categories beyond fashion
- Need better returns and payment terms
- Want a larger pool of international suppliers
Choose LA Showroom if you:
- Prefer direct access to LA’s garment district
- Focus on streetwear or clubwear
- Already have supplier relationships there
Choose OrangeShine if you:
- Need private labeling services
- Want streamlined logistics and support
- Prioritize packaging customization
Choose Tundra if you:
- Focus on home goods, not just fashion
- Want commission-free pricing
- Value direct supplier relationships
Final Thoughts
In 2025, FashionGo remains a top choice for boutique fashion retailers. Its specialized focus on apparel, cutting-edge shopping tools, and wide vendor network make it incredibly valuable for stores that want to stay trendy without overpaying.
That said, there’s no one-size-fits-all answer.
Evaluate your business model, target audience, product focus, and preferred features. Only then can you choose the right wholesale marketplace for your brand.