Introduction to Novica US
In a world overwhelmed by mass-produced products and fast fashion, Novica US emerges as a beacon of authenticity and culture. It’s not just an e-commerce platform—it’s a movement dedicated to uplifting artisans, preserving traditional craftsmanship, and connecting conscious consumers with meaningful, handmade creations.
Backed by National Geographic, Novica collaborates with thousands of artisans across the globe, giving them a platform to sell their handmade goods directly to customers. The U.S. division of Novica brings a curated selection of these items to American customers who value heritage, quality, and purpose in every purchase.
Why Choose Novica?
- Ethically sourced products crafted by artisans from over 100 countries.
- Direct-to-artisan model ensures that artists earn fair wages.
- Cultural preservation by supporting traditional crafting methods.
- Diverse product range: jewelry, home décor, fashion, and more.
- National Geographic partnership adds credibility and global reach.
- Sustainable packaging and environmentally responsible operations.
- Transparent storytelling—each product includes a narrative from the artisan.
The Mission Behind Novica
Novica’s mission is rooted in:
- Empowering artisans to rise above poverty.
- Bringing transparency to the world of online art and gift shopping.
- Offering handmade alternatives to factory-made goods.
- Bridging cultures by sharing global artistic traditions with a U.S. audience.
The brand believes in fair trade principles without the unnecessary middlemen. When you purchase from Novica, you’re supporting families, communities, and generations of artisans who are preserving cultural heritage.
Novica Product Categories
1. Jewelry
- Rings, earrings, bracelets, and necklaces
- Sterling silver, gemstone, and beaded options
- Unique artisan styles: Thai, Balinese, Mexican, Peruvian
2. Home Décor
- Handwoven rugs, wall hangings, and masks
- Hand-carved wooden sculptures
- Handblown glassware from Mexico
- Ceramic and clay pottery from Latin America
3. Fashion
- Scarves and shawls made from alpaca wool
- Embroidered tunics and dresses
- Handbags and leather goods
- Batik clothing from Bali
4. Paintings and Fine Art
- Acrylic and oil paintings
- Traditional folk art
- Canvas and paper mediums
- Abstract, portrait, and spiritual art
5. Gift Items
- Corporate gifting options
- Romantic gifts, such as anniversary keepsakes
- Wellness gifts, including aromatherapy sets
- Spiritual items like Buddha statues and chakra sets
Artisan Spotlights
Peruvian Silver Masters
- Specialize in Andean silver-smithing
- Known for filigree patterns and symbolic motifs
- Generational artisans trained by their ancestors
Balinese Woodcarvers
- Use suar and hibiscus wood
- Carve masks, deities, and decorative panels
- Incorporate elements from Hindu mythology
Ghanaian Kente Weavers
- Hand-weave kente cloth with bold colors and traditional patterns
- Passed down through royal Ashanti lineage
- Often support entire villages through their craft
Indian Block Printers
- Use wooden blocks to create intricate textile patterns
- Dye fabrics with natural and plant-based colors
- Ideal for bohemian-style clothing and home linens
Shopping Experience on Novica US
- User-friendly website with filters by country, material, price, and artist
- Detailed product pages with artisan bios and product history
- Secure checkout with multiple payment options
- Customer reviews for trust and social proof
- Fast U.S. shipping with options for gift wrapping
US Pricing Table (Sample Products)
| Product | Artisan Location | Material | Price (USD) |
|---|---|---|---|
| Sterling Silver Tree Pendant | Mexico | .925 Silver | $39.99 |
| Handwoven Alpaca Wool Shawl | Peru | Alpaca | $119.00 |
| Wood Sculpture ‘Buddha Harmony’ | Indonesia | Suar Wood | $79.95 |
| Blown Glass Pitcher and 6 Glasses | Mexico | Recycled Glass | $139.99 |
| Hand-Painted Ceramic Vase | Thailand | Ceramic/Glaze | $59.00 |
| African Wood Mask ‘Peace Spirit’ | Ghana | Sese Wood | $89.95 |
| Sterling Silver Spiral Earrings | India | Silver | $35.00 |
| Block Print Cotton Tunic | India | 100% Cotton | $49.95 |
| Chakra Healing Stone Set | Worldwide | Natural Crystals | $29.99 |
| Leather Handmade Sling Bag | Guatemala | Genuine Leather | $109.99 |
Benefits for U.S. Consumers
- Cultural connection: Each product tells a unique story.
- Fair trade assurance: Know your money supports ethical labor.
- Superior craftsmanship: No machine-made imitations.
- Unique gifting: Stand out with one-of-a-kind handmade gifts.
- Eco-conscious shopping: Recycled materials and low-carbon packaging.
Customer Reviews and Testimonials
- “I love that every product comes with a handwritten note. It makes the whole shopping experience feel intimate and real.”
- “I bought a carved wooden elephant from India and was blown away by the detail. It’s become the centerpiece of my living room.”
- “Novica is my go-to for gifts. The items feel personal and the quality is top-notch.”
- “Knowing that my money is helping a real artisan family makes every purchase feel worthwhile.”
Novica’s Impact in Numbers
- Over $130 million sent directly to artisans globally
- 65,000+ products available across categories
- 8 regional centers supporting artisans worldwide
- 75+ artisan countries represented
- Thousands of 5-star reviews from satisfied customers
Gift Guide for All Occasions
For Weddings:
- Hand-carved love statues from Bali
- Crystal wine sets from Mexico
- Elegant sterling silver jewelry
For Birthdays:
- Leather journals with embossed initials
- Woven cotton scarves from India
- Inspirational wall hangings
For Holidays:
- Hand-painted ornaments
- Festive serving trays
- Cultural figurines for mantle décor
Novica for Corporate Gifting
- Custom bulk ordering available
- Ideal for eco-conscious, socially responsible gifting
- Options include:
- Engraved office desk pieces
- Artisan-made wine accessories
- Relaxation gift sets with wellness items
Support Beyond Sales
Novica supports artisans through:
- Interest-free microcredit loans
- Training in business and technology
- Professional product photography
- Assistance in packaging and global shipping
This comprehensive support system ensures artisans aren’t just given a platform, but the tools to thrive long-term.
Novica vs Other Marketplaces
| Feature | Novica US | Etsy | Amazon Handmade |
|---|---|---|---|
| Artisan Direct Pricing | ✅ Yes | ❌ Varies | ❌ Varies |
| Global Reach | ✅ 75+ countries | ✅ Broad | ✅ Broad |
| Cultural Storytelling | ✅ Strong | ⚠️ Minimal | ❌ None |
| Ethical Sourcing | ✅ Verified Fair | ⚠️ Unregulated | ⚠️ Mixed |
| Backed by NGO/Partner | ✅ National Geographic | ❌ No | ❌ No |
How to Support Novica US
- Purchase products that resonate with your values
- Leave reviews to support artisan recognition
- Share your Novica purchases on social media
- Gift Novica products to friends and colleagues
- Join the Artisan Subscription Box for monthly surprises
Final Thoughts
Novica US is more than just a place to shop—it’s a platform that connects cultures, celebrates the human spirit, and turns everyday purchases into purposeful impact.
Whether you’re redecorating your home, looking for unique jewelry, or searching for the perfect gift, Novica gives you access to the world’s best handmade treasures, all while supporting the artisans behind them.
Choose Novica to make every purchase matter.