Overview of Morrisons
- Morrisons is one of the “Big Four” supermarkets in the UK.
- Founded in 1899 by William Morrison as a market stall in Bradford.
- Currently operates over 500 stores across England, Scotland, and Wales.
- Known for its vertically integrated supply chain – Morrisons owns many of its own farms, bakeries, and fisheries.
- Offers a wide range of groceries, household products, clothing, and services.
What Sets Morrisons Apart in 2025?
- Strong emphasis on British-grown produce and locally-sourced meat.
- A large portion of fresh products is prepared in-store daily.
- Continues to innovate in online delivery, click & collect, and mobile app ordering.
- Offers budget-friendly options via its “Savers” range.
- Continues to roll out eco-conscious packaging and sustainability programs.
- Strong presence through Morrisons Daily convenience stores, especially in urban centres.
- Frequently runs price match offers against competitors like Tesco and Aldi.
Key Product Categories at Morrisons
Fresh Produce
- Fruits and vegetables sourced from British farms when in season.
- Organic and pesticide-free options available.
- Prepared fruit bowls and pre-cut vegetables for convenience.
Meat, Fish, and Poultry
- Butcher counters available in most stores.
- British beef, lamb, and pork with Red Tractor assurance.
- Wide variety of fresh and frozen fish – much of it caught in UK waters.
Dairy and Eggs
- Milk sourced from British farms with fair pay guarantees for farmers.
- Morrisons own-brand eggs available in free-range, organic, and Omega-3 enriched options.
- Full range of cheeses from cheddar to halloumi, including plant-based alternatives.
Bakery
- In-store bakeries offering freshly baked bread and pastries daily.
- Specialty loaves, artisan-style bread, and gluten-free options.
- Cakes for celebrations, tarts, and seasonal pastries.
Frozen Foods
- Budget-friendly frozen vegetables, ready meals, and meats.
- Premium “The Best” frozen range for gourmet dishes at lower prices.
Pantry Essentials
- Wide variety of pasta, rice, flour, sugar, and canned goods.
- Own-brand and branded sauces, condiments, and spreads.
- British and international flavours represented.
Drinks and Beverages
- Freshly squeezed juices, smoothies, and a growing range of plant-based drinks.
- Coffee, tea, soft drinks, and bottled water.
- Alcoholic beverages including wine, beer, cider, and spirits.
Morrisons Own Brands
Morrisons Savers
- Entry-level range offering basic groceries at the lowest prices.
- Ideal for budget-conscious shoppers and students.
Morrisons Market Street
- Fresh produce, meats, and baked goods prepared daily in-store.
- Promotes freshness and quality akin to a traditional market.
Morrisons The Best
- Premium quality ingredients, sophisticated flavours, and innovative dishes.
- Great for gourmet meals at affordable prices.
Morrisons Free From
- Gluten-free, dairy-free, and nut-free products.
- Designed for those with allergies or dietary preferences.
Morrisons UK Pricing Table – June 2025
| Product | Size / Quantity | Price (GBP) |
|---|
| British Semi-Skimmed Milk | 2 Litres | £1.65 |
| Morrisons The Best Sausages | Pack of 6 | £3.20 |
| Morrisons Savers White Bread | 800g loaf | £0.45 |
| Free Range Eggs | Pack of 12 | £2.10 |
| Bananas | 1kg | £1.05 |
| British Carrots | 1kg | £0.89 |
| Morrisons Mature Cheddar Cheese | 400g | £2.80 |
| Fresh Whole Chicken | Approx. 1.6kg | £4.50 |
| Basmati Rice | 1kg | £1.79 |
| Heinz Baked Beans | 415g tin | £0.95 |
| Frozen Mixed Vegetables | 1kg | £1.25 |
| Morrisons The Best Lasagne Ready Meal | 400g | £3.50 |
| Morrisons Apple Juice | 1 Litre | £1.15 |
| Morrisons The Best Cabernet Sauvignon | 750ml | £6.00 |
| Fairy Liquid (Original) | 500ml | £1.30 |
| Andrex Toilet Rolls | 9 pack | £5.00 |
| Morrisons Dishwasher Tablets | 30 tablets | £2.99 |
Sustainability and Environmental Initiatives
- Reduced plastic packaging across fruits, vegetables, and bakery items.
- Encourages reusable containers at fresh food counters.
- Introduced “Too Good to Waste” boxes – affordable surplus produce to fight food waste.
- Many own-brand products now come with recyclable or compostable packaging.
- Partnered with local food banks and charities to redistribute unsold food.
Morrisons Online and Delivery Services
- Offers delivery slots from £1.50 depending on region and time.
- Option to book recurring weekly deliveries.
- Freshness and satisfaction guaranteed.
Amazon Partnership
- Customers can now order Morrisons products via Amazon in select locations.
- Prime members benefit from fast delivery.
Click & Collect
- Available at most large stores.
- Easy scheduling and contactless pickup.
- No additional fees for standard pickup.
Morrisons Mobile App Features
- Barcode scanner for quick add-to-cart from home.
- Digital receipts and loyalty tracking.
- Exclusive app-only discounts and vouchers.
- Nutrition info and allergen filters.
Morrisons Loyalty Program: My Morrisons
- Free to join via app or website.
- No points-based system – instant discounts on qualifying items.
- Members get exclusive offers and personalised coupons.
- Birthday rewards and holiday specials for members.
Health and Dietary Options
- Expanded vegan and vegetarian selections across all food categories.
- “Nutritionally Balanced” tags help with healthier choices.
- Diabetic-friendly and high-protein product lines growing in 2025.
- Dedicated “Free From” sections in-store and online.
Top-Selling Products in 2025
- Morrisons The Best Mature Cheddar
- Market Street British Beef Mince
- Savers Baked Beans
- Fresh Strawberries (British grown)
- In-store baked Tiger Loaf
- Free From Chocolate Brownies
- Morrisons The Best Spaghetti Carbonara
Seasonal and Holiday Highlights
- Large seasonal sections for Christmas, Easter, and Halloween.
- Morrisons advent calendars and chocolate selections during the holidays.
- Festive fresh turkeys, pigs in blankets, and mulled wine.
- Summer BBQ deals and picnic packs.
- Diwali and Eid ranges with culturally relevant items.
Customer Service and In-Store Experience
- Friendly and knowledgeable staff across departments.
- Self-checkout and mobile scan-and-go options.
- Community boards and local charity support in most branches.
- Store cafes offer affordable breakfast and lunch menus.
- Wheelchair-friendly layouts and quiet hour shopping for sensory-sensitive customers.
Morrisons Café Menu Highlights (2025)
- Full English Breakfast – £6.95
- Jacket Potato with Tuna Mayo – £4.99
- Fish & Chips with Mushy Peas – £7.95
- Vegan All-Day Breakfast – £6.50
- Coffee or Tea – £1.50
- Kids’ Meal Deal – £3.50 (main + drink + fruit)
Comparison with Other UK Supermarkets
| Feature | Morrisons | Tesco | Sainsbury’s | Aldi |
|---|
| Own Farms | Yes | No | No | No |
| In-store Butcher/Bakery | Yes | Some branches | Some branches | Limited |
| Premium Range | “The Best” | “Finest” | “Taste the Difference” | “Specially Selected” |
| Budget Range | “Savers” | “Everyday Value” | “Stamford Street” | “Everyday Essentials” |
| Delivery via Amazon | Yes | No | No | No |
Customer Reviews and Ratings (2025)
- Consistently high marks for freshness and product availability.
- App praised for ease of use and digital vouchers.
- Some feedback highlights higher prices on branded goods compared to discounters.
- Many loyal customers appreciate ethical sourcing and UK-grown products.
- Morrisons Daily stores rated highly for convenience and stock variety.
Tips for Shopping at Morrisons in 2025
- Shop later in the day for reduced-price fresh items.
- Use the app to activate My Morrisons offers before visiting.
- Check for Yellow Sticker Deals on meat and bakery items.
- Bulk buy during multibuy promotions or 3 for £10 meat offers.
- Use Click & Collect for larger hauls to save time.
Final Thoughts: Why Morrisons Remains a Favourite
- Blends the quality of traditional markets with the scale of a major supermarket.
- Appeals to all budgets with diverse product ranges.
- Acts responsibly as a British retailer – supporting local farms, reducing waste, and investing in community.
- Easy access online, on mobile, and in neighbourhood convenience stores.
In 2025, Morrisons is more than just a supermarket – it’s a reliable partner in every British household’s weekly routine.
